Open up the lines of communication, connect with your customers and offer them what they want to know
The CLCircular solution collects information at all times about what is happening in your supply chain: temperature, humidity, door opening, destination and origin and much more. With Smart Labelling you can improve communication with your end customer by emphasizing the aspects that you think are important about your brand and your product. To communicate your story and give visibility to your actions, generates positive marketing towards your customers.
Smart labelling allows you to share this information and much more with your customers. How? Your end customer will be able to scan a QR code from his mobile phone that will be printed on the label that goes with the product. Once the code has been scanned, the client will be able to access a website with all the desired information in a visual, attractive and even interactive way.
¿What information can be interesting to communicate with your end customer? That the merchandise has been kept at the correct temperature and humidity, what is the origin of the merchandise, the history behind your product and brand, the sustainability policies (CSR) that you carry out in your company, images of all the team behind the production, a video that explains the entire production process, cooking recipes that can be made with your product …
As you can see, the range of possibilities that are presented with smart labelling is immense, that is why we encourage you to start this process with the help of CLCircular with the aim of taking one more step on the path of digital transformation of your company. Incorporating Smart Labelling into your brand will allow you to be more transparent, you will be able to show commitment to your customers and you will be able to certify and communicate the quality and origin of your products.
Scan the following QR code with your mobile phone to see a demonstration of how Smart Labeling would be applied in companies in the fruit and vegetables industry.